As Google Assistant Copy Lead, I’ve written over 3000 responses based on FAQ’s, trending topics, cultural events and popular festivities. Each response thoughtfully crafted to delight, entertain and inform in a uniquely Aussie way.

Why should style be the exclusive domain of the elite? As the peoples champion, Kmart has a range of stylish, on-trend, quality fashion at a price everyone can afford.

At Kmart we call it…..

Launched during the federal election, this viral campaign gave a whole new generation of Australians a platform to share their climate change concerns.

Integrated campaign + PR

Using digital, social, experiential and traditional media, this campaign invited a younger generation into the glamorous world of thoroughbred racing. 

The campaign included a mobile app, geo targeted facebook campaign, twitter and insta pages, web content and experiential.  

Integrated & Digi 

Transforming the skepticism around hair growth treatments and shampoos.

Creative campaign. OOH. Digital. POS

Valentines Day Sharable eCards

Shareable eCards for Hungry Jacks lovers to share with that special someone. Quirky cards shared over 20,000 times without paid media.

Christmas Day Opening Hours

Bespoke signage for flagship stores was promoted on Facebook and Insta.

#micdrop meme

This campaign introduced the new Grillmasters Chicken burger on Facebook and Insta.

Budget film content - Oreo desserts  

Animated budget films, created in-house for under $3k each.

Proud to say we created Hungry Jack’s most talked about digital and social campaign ever. The campaign also included Australia's first Snapchat lens.

The sales weren't bad either ;-)

35.5% store sales increase nationally

1.5 Million views

35,000 social media post engagements

12,00 Shares

We celebrated 40 years of VW GTI, with a film created entirely from UGC.

Integrated relaunch of Fisherman's Friend

Thugby League is the last code you’d expect to acknowledge the vital role women play in the game.

But the NRL recognised as the gatekeeper of family activities, its mostly mum’s who decide what sports their kids play and watch.

Developed as part of a long-term strategy this Mother’s Day campaign was the perfect opportunity to expose a softer side of the hard men of League.

This strategic and creative campaign revived the fortunes of the Australian Financial Review by making success look sexy.

To help the BRW connect with a younger reader we collaborated with some of Australia's best emerging designers, to bring our 'Know which way business is heading' tagline to life.

The campaign revised the fortunes of the BRW magazine.