The story so far ......
Lost for words? - CD & Alphabetic Alchemist
2007 – Present
Working with agencies and direct to marketers to develop Strategic Platforms, Creative Platforms and Copywriting. Brand and TOV Guidelines plus Social Playbooks. Fully Integrated Campaigns, Digital Content, Social, B2B/B2C, Chat Bot Personas and of course copy.
Google - Google Assistant Copy Lead
2020 – 2022
Responsible for giving Google Assistant a distinctly, recognisable Aussie voice. The role includes writing/editing responses based on trending topics, cultural events, popular festivities, strategy and other data.
Lost for words - CD & Head of copy
2019 - 2022
As a storyteller for the new economy, I've mastered the dark arts of copywriting across every channel. Whether you need a strategic or creative platform, a killer campaign, content, social media, writing for a Chat Bot, bagful of key messages, website, marketing collateral, taglines, naming or brand guidelines. I am your word whisperer.
Campaigns with Legs - ECD & Head of copy
2018 – 2019
Integrated creative solutions for the digital age.
Recent projects include websites, plus the creation of the persona and content for the Sydney Water Chat Bot to assist Sydney-siders in reducing their water consumption during the drought.
Clients - Host Havas, Sibling, , Oxygen 360, Work Happy.
Brands - Defence Force Recruiting, Westfield, Air New Zealand, Seafolly, Sydney Water, Endeavour energy, Reckitt Benckiser, Kayo, Bottlemart, Penrith Council.
Dig - Creative Director
2016 – 2018
A digitally led, creative and strategic communications agency.
Clients - Hungry Jack's, Cadbury, 3M - Post - it Notes - Command - Scotch, Heniz, Twinings, QV skincare.
Campaigns with Legs - ECD
2012 – 2014
Integrated creative solutions for the digital age.
Clients - 303Lowe, M&C Saatchi, The Hallway, Twelfth Window, McCann, BWM, Sapient Nitro, Frost, Moon, Red Engine, Sister, The National Grid, 3rd Space, Tiny Hunter, Bloke. Mcanns. M&C Saatchi, Cumins Nitro, Smart, Sister, The White agency, The Topia Project, Spinach, Moon, Corlette design, Folk, Byte creative, Eurorscg, GPYR, JWC, RMK, Tree Your World and The Sydney Opera House.
Brands include - Westfield, RACQ, East Village Shopping centres.
Pitch wins: Westfield LA, Sydney Water, 3 mobile, Arnotts, Instyle Magazine, Jacobs Creek, C8 Lipomassage, TreeYourWorld, Continental tyres
MJW Hakuhudo - ECD
2012 –2014
Under my creative leadership MJW doubled its billings from $30 to $60 Million winning 8 pieces of retainer business back to back.
The agency increased revenue +75% YOY under my leadership and beat targets for the first time in 5 years making the agency attractive enough for Hakuhodo to buy.
We jumped 3 zones in the Campaign Briefs 'Who's Hot' list in under 9 months.
Pitch wins - Konica Minolta, Ahm Insurance, Freedom Insurance, Australian Turf Club, Kmart Tyre & Auto, Bertoli, Fisherman's Friend, Gerni & Daikin.